November 17, 2007 The issue/challenge across every category that’s trying to find its way online is breaking down the ‘sterility’ of the content. Think about letters that were written during the Civil War; the formality. You know what changed that? The telephone. Now, the Internet’s changing it again. It’s changing the way we talk to each other. — marketer stephen brock of BlueBear, in an email to arts dude gene carr. I like it when corporate types still talk to each other about the Internet like it’s a new thing.