The issue/challenge across every category that’s trying to find its way online is breaking down the ‘sterility’ of the content. Think about letters that were written during the Civil War; the formality. You know what changed that? The telephone. Now, the Internet’s changing it again. It’s changing the way we talk to each other.

marketer stephen brock of BlueBear, in an email to arts dude gene carr.

I like it when corporate types still talk to each other about the Internet like it’s a new thing.