The O Factor on NPR

[When Oprah Winfrey endorses a product from a small company, a phenomenon called the O factor occurs. Vincent Larouche of LAFCO New York, a company of six, is preparing for a make-or-break moment after his soap was featured on Tuesday’s episode of “Oprah’s Favorite Things.”]

the cool thing about this is oprah is now providing support for the small businesses she features on the show, like web development and aid with selling and shipping online. she’s like a full-service hype machine.