The Tuymans Project — a Belgian arts channel called Klara.be did an experiment where they installed a work by painter Luc Tuymans on the street in Antwerp to see who would stop to look at it. After two days, only 4% of people stopped to look at the painting. It brings up some really interesting questions, primarily whether or not art really is about context, and how to get people to look for visual stimulus in their daily lives, not just inside institutions and galleries. Way to be provocative, Belgium. (link)
Related: Joshua Bell’s subway experiment.